On Track Marketing

Web & Tech Definitions



While many of you are already comfortable with these terms, we thought we'd provide a little clarity for those who are new to them.


Usability

How easy or difficult it is to use something. Pretty straightforward.


Social Media

"Social media is information content created by people using highly accessible and scalable publishing technologies. It is intended to facilitate communications, influence interaction between peers and with public audiences. This is typically done via the Internet (Facebook, MySpace, LinkedIn, etc.) and mobile communications networks." - Wikipedia.com


Information Architecture

"Somebody has to take responsibility for figuring out what a website actually does and how people are going to get around it, and then put together a blueprint that everybody else can work from." - Glossary of Internet Terminology, Ogilvy


Back-end possibilities

"In software architecture and software design, the front-end is the part of a software system that interacts directly with the user, and the back-end comprises the components that process the output from the front-end." - Wikipedia.com


In other words, if the front-end is a watch face, the back-end is the cogs and wheels that make the watch tell time.


Content Management

Content management is a system that puts website management and editing capabilities in the hands of the people who are closest to the content. CM gives the website owner the power to make changes immediately, without going through a programmer.


SEO, or Search Engine Optimization

"As an Internet marketing strategy, Search Engine Optimization considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords." - Wikipedia.com


If you want to make it to the front page of Google, you need to pay attention to how this search engine looks through and catalogs your site.


Web analytics

Is a tool that provides detailed information on "how individuals find your site, how they navigate through it, and how they become your customers." - Google analytics


Once you know how people get to and use your site, you can make your website exponentially more effective.

Web & Tech Offerings

Look ma, no templates!

Take a look at the images to the left. Notice that our websites do not all look alike. We construct a website from the perspective of what best communicates a client's brand, not how we can cram client content into an existing design template. That's how you create websites that work.

Put technology in its place

Technology equals all of the behind-the-scenes tools that enable your business to run more effectively, and allow all of your marketing elements to work together. Too many businesses are slaves to technology when it should be the other way around. On Track understands how to put technology to work for our clients.


Web Traffic Analysis
Understanding how people interact with your website can help strengthen your future goals.



Search Engine Optimization
We can help improve the volume or quality of traffic to your website through search engine results.



Email Marketing
Trackable email newsletters are essential tools for online marketing. We could spend hours of the day dealing with the headaches of spam filters and email databases, but we'd rather use that time for client work. But there are companies who do, and we know which ones are reliable. We've already tested numerous third party programs, and can spare you the pain of trial and error.



Content Management
is a system that puts web site management and editing capabilities in the hands of the people who are closest to the content. When time-sensitive information on your website needs to be updated, you want it to happen immediately. CM gives you the power to make changes without going through your agency, saving you time and money. On Track's CM system is flexible enough to accommodate our award-winning designs while still accommodating multiple users and access, capturing content history, and many other features. Best of all, it's been tested and it's stable.


E-Commerce

We provide full-featured order taking and credit card processing with fully automated verification integrated with central banking systems. On Track's e-commerce solutions have passed all of the strictest PCI compliance regulations.



Hosting
Our server administrators house and maintain our secure servers at On Track's colocated data center. We manage our own servers and provide hosting for our clients exclusively. We can provide sophisticated virtual environments, DNS managed services, complete fail-over setups and backup. Our servers' track record over the past 24 months has been 99.9% uptime.





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