On Track Marketing

Selecting the Right Programming Language



Part of the task of website design is determining what functionality is necessary to maximize usefulness for the customer. The back end solutions that make this functionality possible usually require custom programming. This is especially true of intranets and internally focused communication sites. On Track works with a team of experienced programming partners and that have produced end products for our clients in the programming languages of PHP, JAVA, Cold Fusion, asp and aspx.


Programmers working alone may hand you an innovative program that appears to be chock-full of functionality, but has little to do with what your actual needs are. As strategic, creative thinkers, On Track designs a plan for moving forward, and can translate the abstract goals of that plan into concrete problems for the programmers to solve. The end result is software that answers your specific needs?from organizing marketing information to improving your internal communications, to interacting with customers, consumers or member-based groups.


As marketing architects and general contractors, we stand behind the work that our programmer-partners do. Budget is a major factor for many businesses when they are shopping for a technological solution, but here the old adage is true, ?you get what you pay for.? What initially seems like the cheaper option turns out to be two or three times more expensive when it?s discovered that the product doesn?t work, the tech company is unresponsive, and the whole thing has to be remade by someone else. We have years of work experience with our specialty programming partners, and know that they will deliver on-time, on-budget and on-the-mark.

Web & Tech Offerings

Look ma, no templates!

Take a look at the images to the left. Notice that our websites do not all look alike. We construct a website from the perspective of what best communicates a client's brand, not how we can cram client content into an existing design template. That's how you create websites that work.

Put technology in its place

Technology equals all of the behind-the-scenes tools that enable your business to run more effectively, and allow all of your marketing elements to work together. Too many businesses are slaves to technology when it should be the other way around. On Track understands how to put technology to work for our clients.


Web Traffic Analysis
Understanding how people interact with your website can help strengthen your future goals.



Search Engine Optimization
We can help improve the volume or quality of traffic to your website through search engine results.



Email Marketing
Trackable email newsletters are essential tools for online marketing. We could spend hours of the day dealing with the headaches of spam filters and email databases, but we'd rather use that time for client work. But there are companies who do, and we know which ones are reliable. We've already tested numerous third party programs, and can spare you the pain of trial and error.



Content Management
is a system that puts web site management and editing capabilities in the hands of the people who are closest to the content. When time-sensitive information on your website needs to be updated, you want it to happen immediately. CM gives you the power to make changes without going through your agency, saving you time and money. On Track's CM system is flexible enough to accommodate our award-winning designs while still accommodating multiple users and access, capturing content history, and many other features. Best of all, it's been tested and it's stable.


E-Commerce

We provide full-featured order taking and credit card processing with fully automated verification integrated with central banking systems. On Track's e-commerce solutions have passed all of the strictest PCI compliance regulations.



Hosting
Our server administrators house and maintain our secure servers at On Track's colocated data center. We manage our own servers and provide hosting for our clients exclusively. We can provide sophisticated virtual environments, DNS managed services, complete fail-over setups and backup. Our servers' track record over the past 24 months has been 99.9% uptime.





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