National media relations is about who you know.
Developing an effective media relations program is essential to a successful integrated marketing initiative. The positive news stories that result from media outreach strengthen your brand in the market place while increasing exposure and credibility for your organization, product or service. Michelle Damico has a proven track record of securing positive news placements for clients in national and local print, broadcast and online media outlets.
As Vice President of Communications, Michelle has more than 20 years experience creating compelling business and government stories. She has a broad range of expertise in leading client initiatives in traditional public relations as well as social media. She has led numerous workshops to help craft client messages, prepare for media interviews, and develop word-of-mouth strategies for social media programs. Michelle has served in many media and communications roles, including reporter/newscaster at WBEZ and WXRT, PR executive and manager at City of Chicago and state government agencies, as well as local Chicago PR and marketing agencies. Michelle has secured a continual stream of high quality placements for clients in prestigious outlets such as USA Today, Chicago Tribune, Today Show, CNBC, ABC7 Chicago, WGN-TV, CBS2 Chicago, New York Post, Newsradio 780, WGN Radio and many, many more.