Leadership
On Track Marketing is a boutique agency that hires only senior level staff with a strong record of achievement. In other words, we are small but mighty. Our years of experience in consulting, design, branding, and technology help people sell.
Sheila Donohue
President, Chief Strategist
Sheila Donohue is the chief marketing strategist and owner of On Track Marketing, Inc. She serves clients as a creative facilitator and a marketing architect to build business structures that support growth. The firm has made its mark developing result-oriented marketing campaigns for business leaders who want to help their organization tell a better story and sell a message or product more effectively.
The professional group Sheila manages combines a team of 8-10 employees with contracted talent. Over the firm's 21 years in business, Sheila has fine-tuned this mix to provide the very best service for customers; addressing each client's needs in the fluctuating marketing landscape with the finest talent and their unique skill sets. Her goal for clients is to bring energy to their markets, improve profit, expand audience awareness, and stage clear communication strategies.
Sheila Donohue earned a formal certificate in the study of Appreciative Inquiry, a consulting method which began at Case Western University in the 1970s and has grown into a worldwide success story. Sheila likes the AI method because it helps executives understand and capitalize on the positive core that drives their businesses.
Sheila is a mother, a poet and a food rights activist. She founded Center Portion: art + activism in the year 2000 to promote innovation in writing and debate. Learn more at centerportion.com. In 2008 she helped form and manage Nourished by Nature, LLC, a Wisconsin-based company created to promote biodynamic farming and the benefits of fresh farm dairy products.
Gregory Scott
Creative Director
Gregory Scott is a thinker, creator, artist, sailor, father, listener, idealist, leader, captain, problem solver, cook, consultant, and creative director. As a partner with Sheila Donohue, he combines the power of practical and unconventional ideas to create a positioning approach that's both intriguing and effective. Imagine that. Though he loves to cook, you won't see any cookie cutters in his kitchen. Everything is designed, but one design cannot work for every business. The client's unique needs and objectives dictate the solution—Greg's expertise governs the path.
Greg takes every chance he can to be a father, husband, and captain of the sailing vessel, Big Country, who races on Lake Michigan and sometimes brings home a gallon of rum or a crystal bowl.
Jon Kuta
New Media Design Manager
Jon Kuta manages the intersection of design and programming. His focus on quality insures the integrity of the web based projects we deliver. He's adept at programming as well as managing teams of specialty programmers. Jon has been with On Track for over 10 years, during which the internet has reinvented itself a number of times—not only in how it is organized, but in how users interact with it. Jon continually expands his expertise to keep pace with these revolutionary changes in the industry, developing additional fluency in programming platforms which include: Cold Fusion, Drupal, Expression Engine, and best practices for html and CSS styling. He ensures the seamless transition of the design vision into the interactive world of the web and is a talented illustrator and photographer in his own right.
Vicki Walden
Senior Writer
Vicki's professional career has been devoted to communicating with a wide variety of audiences through the written word. Her method for developing copy, whether something as deceptively simple as an ad or as complicated as a 100-page website, begins with striving to truly understand the personality of a brand and the client's goals for that brand. Strategizing with the creative team to discover the most effective ways to engage the intended audience is her favorite part of the job. Collaboration is hard-wired into her DNA. That collaboration gene manifests itself in her personal life as well: she has been an actor, writer, and theater-maker for 20 years. So when she says she understands how to hook an audience, you can believe her.
