What Makes a Successful Identity?
The identity is a visual summary of everything that a business is—what
it does, who it serves, and what it wants. Identity is the mark that we
attach all of the brand work to—it does not build the brand. In order
to develop an identity that achieves the immediate, visceral
communication of the company to the observer, the marketer has to have
a deep understanding of that company’s mission and culture. Here are a few of the successful identities On Track has created for clients:
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