What Makes a Successful Identity?
The identity is a visual summary of everything that a business is—what
it does, who it serves, and what it wants. Identity is the mark that we
attach all of the brand work to; it does not build the brand. In order
to develop an identity that achieves the immediate, visceral
communication of the company to the observer, the marketer has to have
a deep understanding of that company's mission and culture. Here are a few of the successful identities On Track has created for clients:
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