Marketing is an action word
The most important part of
marketing is moving from the idea phase
to action. A simple phone call to our Founder and Chief Strategist
will help us assess if On Track Marketing is a good fit to accomplish
your goals.
Directive vs. Consensus
In order to create a unique place in the market for your business
or service, it's important to take a
position on what your organization does well and the type of work it wants to go after. It's also important to define the work you do
not want to attract. Directing a marketing program to follow this vision of your business is key. Also key is getting buy in from the people who
will work with these ideas. But do you want your marketing program
crafted from consensus? Absolutely not. That's a direct route to
mediocrity.
But shouldn't you capture the great ideas within your organization and the people who know the core business?
Absolutely. That's where On Track can help. We count on hearing from your people to learn about your organization, then work with leadership to craft the marketing strategy. We know how to involve your stakeholders in ways that will
be inclusive, and build consensus, without writing every sentence as a
democracy.
We would be happy to come to your organization an lead you through
the unique process developed by our Founder, Sheila Donohue. Sheila
has specific expertise in organizational change and how launching new
initiatives can best be managed for your specific culture. Working
with pioneering leaders in the area of organizational change, Sheila
completed a 2-year certification program taught by the visionary and
legendary Diana Whitney, from the Corporation for Positive Change.
Diana has consulted for the US Navy, Roadway, United Way, British
Airways and US Cellular to bring about positive change in these
organizations. From this work Sheila has adapted a marketing approach
like no other, where the source of creativity and marketing ideas comes
from within the organization that she’s working with. We can help show
you how this would apply to your business in a simple presentation.
Please feel free to set up a no-obligation meeting to learn more.
Sheila Donohue
Founder, Chief Strategist
773.235.0017 ext. 4222
Want to know more about engaging us as a firm and what that might look like contractually?
