Working with us
"The On Track team really got us. Their
work on our identity and promotion changed our organizational culture,
in all the best of ways."
Dawn Galtieri, Executive Director, Voice of the City
Our working relationships function at a high level
You will
be able to truly delegate your marketing needs to us. We do require top
management to be present for initial meetings to establish vision, but once
that is accomplished, we can take it from there. We'll outline the process and present the work in stages for leadership review in a manner which respects your internal resources.
We're here to provide real help for the mid-sized entrepreneur, by
taking the marketing work off of your plate.
Engagement
Depending on the scope of the
work, On Track offers different methods of engagement with our clients. We can work on retainer and build a custom
integrated marketing campaign that incorporates the services detailed under the APPROACH
link of this web site. This type of full court press engagement has proven to provide our clients with the
most meaningful marketing impact, though we also work on a project by project basis. Every client receives a weighted program
designed to fit their unique objectives and opportunities.
Budget Contracts
We
will provide a formalized estimate that details the terms of the
engagement and clearly spells out the financial responsibility of the
client, the performance guarantees of On Track team members, and the
initial deposit to begin work. Typically the 1st month retainer is all
that is required to begin meetings, SWOT
analysis and the strategic work. We do require that a budget be signed
and accompanied by a first payment to begin work. We do not offer
speculative work or provide strategic analysis before we are formally
engaged.
Value of the Engagement
A
talented Marketing Executive's yearly salary would run at least the cost
of a typical yearly engagement. That person would need to lead and develop a marketing program and handle some of the tactical execution, but
most likely they would require a marketing budget in addition to their
salary. We often work for marketing departments who cannot accomplish
their marketing goals with in-house staff. But if you're looking to
outsource the majority of your marketing services, hiring a firm like
On Track is a great value. Our team provides the resources of 7-8
talent bases, all with senior level experience and a leader to ensure
the program is strategically sound.
FAQs
What's an ideal On Track client?
A
mid-size company or not-for-profit organization that has an
entrepreneurial spirit, is serious about moving forward, and is ready
to commit their resources to that end. We want our clients to be as
excited as we are about telling their stories.
Your client list seems pretty varied. Why don't you specialize in one industry?
If
we work for you, we won't be working for your competitor. That's just
the ethic we play by. We focus on gaining an in-depth understanding of
your organization—its culture, how it functions, what its goals are and
the industry that you operate within. Once we've invested in that level
of understanding, our goal is to build continuance and to seek new ways
to leverage your investment.
Can I hire you just to print a brochure for me?
If
that is really all you're looking for, then we may not be the agency
for you. Any print shop would be able to provide that service—we can
even recommend some. If your ultimate goal is to expand your business,
we can certainly be of service. We've helped many organizations grow in
that regard.
