On Track Marketing

Barcodes hit the big time.

Once upon a time, bar codes lived on consumer products, and spent their days telling retailers what merchandise was moving in and out of the stores. A fine way to make a living, true, but the bar codes knew they were capable of so much more. Like a modern-day Merlin, Zebra Technologies swooped in to forever alter the fate of the bar code, and in the process, to start a revolution in the management of manufacturing productivity.


Zebra Technologies played a major role in developing the technologies that unlocked the full potential of bar coding, and they hired On Track to help change perceptions about the humble bar code and its productivity-enhancing potential in the world of manufacturing. If corporate happy endings can be described by game-changing influence and exponential growth that continues to this day, then Zebra certainly qualifies.



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