Hitting the mark for a global chemical company.

Stepan is a highly respected, quality-driven global chemical company. On Track's messaging and design strategy elevated the level of their core collateral, bringing new life and sales excitement to established markets, and unifying the company's marketing message worldwide.

On Track created a clean, easy-to-decipher product selection brochure, and modified both the language and the layout to support the different regions while maintaining a unified, distinctly “Stepan” feel. The images and the copy successfully communicate Stepan’s commitment to quality and innovation, and the openness of the design directly reflects the company’s people-first corporate culture. We also crafted Powerpoint templates and technical data sheets to further brand Stepan visually, which serve them in both internal and external communications.