Fresh ideas for the oldest freshwater competitive yacht race in the world.
On Track began its relationship with Chicago Yacht Club's Race to Mackinac as a sponsor in 1997 and 1998. Our marketing expertise delivered unprecedented coverage for those races, and won us the opportunity to rebrand and relaunch the Race to Mackinac brand in 2009 for its second century of racing.
LOGO FEATURED ON
LANDS' END CLOTHING
The dynamic 101st Race to Mackinac logo created by our team is
featured on over 20 clothing items made for the race by Lands' End (the official sponsor). Check out the display on State Street.
Take a look at the catalog here.
We transformed the Chicago Yacht Club (at Monroe Street and Lake Shore Drive), into a building-sized piece of art. On Track designed and managed the installation of a 100 foot mural for the windows in the main dining room. The board of the CYC required the design to not include the logo for the race as the club is half sailboaters and half powerboaters. The logo-less mural achieved unprecedented attention for the race, without "junking up" the yacht club facade. So happy was CYC with the design, that they kept the mural up for the remainder of the summer, and On Track was invited back to produce another unique piece of art for the following summer.
We created six T-shirt designs (all of which sold out the first day) and multiple event-graphics, generating a huge level excitement for the participants and attracting media outlets that otherwise would not have considered covering the race.
On Track orchestrated a seamless opening day launch, handling all of the challenges that come with such a massive, outdoor event. Which is a singular achievement considering that our Creative Director, Greg Scott, not only art directed the whole show, he competed in the race.