On Track Marketing

Nail-on-the-head design gets an independent feature film lots of attention on the festival circuit.

Power Trip documents the debilitating culture clash that arose as the capitalist power companies moved in to the Georgia territory after the demise of the USSR. Without a clear understanding of what came before, Big Power was in for a rude awakening when they blindly took control of the power grid.


While living under the communist regime, the people of Georgia had never in their lives paid for electricity. The idea was as unthinkable for them as being asked to pay for the air you breathe. Needless to say, they did not take the institution of fees for power lying down.

After its initial release, Power Trip became extremely influential in the financial community. It was shown in private screenings for audiences at the World Bank, serving to illustrate the importance of cultural understanding in international business.



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