Changing minds about math one student at a time.

Our client came to us with a vision: to start a re-education crusade aimed at the math-hating students of the world. Armed with an infectious enthusiasm and a genuine gift as a math tutor, our client left the identity and branding of her business up to On Track--including the development of a name.

WHAT’S IN A NAME?

Oh, only everything. It needed to embody the client’s straightforward yet flexible teaching style, her affable personality and her professionalism, while clearly communicating what her organization actually does. Path2Math, and the symbol we developed for it, make math upbeat and welcoming. Students who need tutoring are often feeling defeated; we designed a symbol with a smile in it to disarm their fear and give them hope that Path2Math can guide them through.

Our client launched her business with a well-established identity and branded collateral materials to hit the ground running. A little over a year later, the Path2Math staff has quadrupled and business is booming, despite the economic downturn. Now those are some numbers worth celebrating.