Changing minds about math one student at a time.
client came to us with a vision: to start a re-education crusade aimed
at the math-hating students of the world. Armed with an infectious
enthusiasm and a genuine gift as a math tutor, our client left the
identity and branding of her business up to On Track—including the
development of a name.
WHAT'S IN A NAME?
only everything. It needed to embody the client's straightforward yet
flexible teaching style, her affable personality and her
professionalism, while clearly communicating what her organization
actually does. Path2Math, and the symbol we developed for it, make math
upbeat and welcoming. Students who need tutoring are often feeling
defeated; we designed a symbol with a smile in it to disarm their fear
and give them hope that Path2Math can guide them through.
client launched her business with a well-established identity and
branded collateral materials to hit the ground running. A little over a
year later, the Path2Math staff has quadrupled and business is booming,
despite the economic downturn. Now those are some numbers worth