Moving the moving equipment.
New Haven Moving Equipment is a venerable company that, for over 85 years, let the marketing take care of itself. It was founded during a time in business history when the strength of your product offering and the skill of your sales people was enough to get the word out. Enter some strong competition and international outsourcing, and New Haven faced a new playing field.
We were hired to develop and launch a new face for this national brand, with the goal of moving more moving equipment. Our initial project was organizing and designing a 150-page catalog, now in its 10th printing. We've continued helping this amazing company focus their vision for the last 15 years, with the launch of a new initiative every year (print advertising, driver initiatives, showroom design, to name a very few). On Track is proud of the work we've done to support their growth to over 14 nationwide locations.