On Track Marketing

Organization on steroids: transforming the way a century-old national company does business.

Seventeen warehouses, dozens of salespeople, hundreds of customers, mountains of inventory. How can a company keep it all straight? As marketing agency of record, On Track gains a deep understanding of how an organization works, and what it can do to work better. After years of working together, it became clear to OT that New Haven could save a lot of time, money and headaches if it consolidated its company information and put every employee on the same page—but with differing levels of access to that page, depending on each employee's role in the company.


On Track and New Haven determined what information to share, and who needed to know what when. On Track maintains a "less is more" approach to technology, paying close attention to the technological comfort level of an organization and giving them great functionality without overwhelming them with tools they don't need and won't use.

For New Haven's intranet, On Track put its collective head together with its programming partners and developed an outstanding piece of custom software that keeps up-to-the-minute track of inventory, creates a standardized quote for complicated truck sales, shares contact information for company members and customers, gives management an instant and private internal communication tool, and allows everyone to access the latest company-wide advertising and marketing initiatives.



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