Promoting a film about a painter who is already famous as the father of modern comedy.
people realize that Jonathan Winters, arguably one of the funniest men
in history, is an amazing modern artist who has been compared to Dali
and Miro. The filmmakers of FilmDADA produced a documentary (or "dada-mentary," as they describe it) titled Certifiably Jonathan,
that chronicles the pitfalls of uber-comedian Jonathan Winters as he
tries to get his paintings into the MOMA in New York. FilmDADA hired On
Track to spread the word about their film and about Jonathan.
was of the essence. On Track created a visually compelling yet quick to
mount mini-site for FilmDADA to use as a marketing tool, attracting the
attention of film festivals and Jonathan Winters fans alike. Not only
did it serve to alert the public to the film, the site reminded the
world that Jonathan is still out there, making art, and making us laugh.
If the film comes to an art house cinema near you, be sure to go and see it.